OUR STORY

Elegant Romantic Forever

An 11th century Mughal grand doorway. A Victorian wedding ring from a jewel box.
An Art Deco brooch from the flea. Precious color stones from Jaipur’s famous Johari Bazar.
The spark for inspiration is everywhere. Channeling this legacy and the splendor of our
heirlooms, SUNEERA brings a collection of jewelry that is classic and easy to style.

Growing up, Suneera recalls seeing her mother Kamal & Aunt Santosh redesigning family
heirlooms by adding personal style. As a young girl, she fell in love with the tradition of
owning something special that could be passed on from generation to generation.

After fifteen years of designing and manufacturing for private labels in LA, Suneera launched her namesake brand in 2010.

Today, joined by her daughter Ana, Suneera continues the tradition of creating special pieces that evoke nostalgia while remaining highly relatable to contemporary women.

“The woman who wears our jewelry has a strong sense of self. She desires a sophisticated
look that compliments her individual style. She is a traveler, lover of art, collector of fine
things and has an emotional connection with the jewelry she wears.”- Suneera

OUR DESIGNERS

“I am inspired by the traditions, stories, and milestones in our lives.”
– Suneera

With an ethos grounded in creating finely crafted, timeless jewelry, the collection has a piece for every occasion -from petite every-days to bold creative statements. It is designed to be layered and mixed together to create personal style. SUNEERA jewelry carries an astute sense of elegance and romantic flavor, with glamour that will last forever.

Suneera spent her formative years in India, where the love of jewelry is so intrinsically a part
of the culture, as well as traveling with her family through Europe and Africa. She always had a strong affinity for world history and fine arts. She studied and later taught textile design, fine arts, and stain glass painting. Suneera leads designing and personally oversees the manufacturing of all jewelry pieces.

Ana studied Marketing at the Fashion Institute of Technology in New York City and leads
marketing and the creative direction for the company. She brings her eclectic everyday
styling to the brand and design process. Recently, she has been continuing her study of
diamonds and colored stones at the prestigious Gemological Institute of America and is
currently pursuing her Graduate Gemologist certification.

Our Craftsmanship

“We are fortunate to have a team who shares our passion.” – Ana

All pieces are made in their downtown Los Angeles studio. Suneera thrives in the process of creating jewelry and personally oversees all manufacturing, ensuring quality and maintaining the integrity of each piece.

As with the aesthetic of the designs, the craftsmanship effortlessly blends modern, state of the art technology with old manufacturing. Bench jewelers maintain traditional techniques that date back centuries with hand pave and milgrain detail. The optical play of symmetry and the multi-layer construction of each design brings movement and creates a dynamic impact.

With a commitment to honor the best conscientious practices, reclaimed gold is used to create new jewels. All gemstones are hand selected for their brilliance, unusual characteristics and are ethically sourced.

“We are fortunate to have a team who shares our passion for design and its impeccable
execution. We value service, integrity, sincerity, and responsibility. Our joy is reflected in our
work.” -Ana

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